DAZN Activation

As a part of a series of digital campaigns, DAZN teamed up with MKTG in 2019 for a live event activation for the Canelo Alvarez vs. Daniel Jacobs fight. In an attempt to stand out from the crowd streaming market, this event included the “DAZN cube,” in which fans got a chance to partake in a rage room. As part of the design execution, I storyboarded the fast-paced background video inside of the cube along with an animated LED wall for fan photos.